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Website SEO Rating Reference 100 Points Checkup switchbacktravel.com

 Generated on January 09 2025 22:06 PM

Old statistics? UPDATE !


The score is 72/100

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To Survive..... We Need Your Help To Share Us Please!


 Means Perfect, passed

 Means Ok, to improved

 Means Warning, suggest fix

  Means Error, take action now


SEO Report 100 Points Scoring Chart Reference








  SEO Content  seo tooltips

Title  seo report title tooltips Switchback Travel | Outdoor Gear, Photography & Adventure

Length : 57


accordion-arrow seo advice Title Advice:


Great, your webpage title contains between 40 and 70 characters (spaces included).

The title is the top priority when Google finds your site, so try to optimize all your titles in available result spaces, which is about 70 characters maximum. Anything more than the number of allowed spaces will not be considered.

How To View Your Page Title On Google.com:

On Google.com, input "site:yoursite.com", press enter to see the results. You can also find out how many of your pages were indexed by Google already.


accordion-arrow How to add Html Title to your web pages?


Login to your website admin where where you can update the page, find the page you are going update, then click the button where the HTML code is shown, search for < title > -- < /title > tag right after the < html > and < header > tags, then you can write your Title between < title > -- < /title >.


Sometimes, you might not find the tags you are looking for, that means you should write the Html tag yourself. Different website have different admin dashboard area, you should always find your page first, then find out the code of the page.


Click for how to add Html Title in Wordpress example:
how to add webpage title tag

accordion-arrow How to research profitable keywords for your Title?


** 3 ways that you can research profitable keywords in your business niche


1. Use Google Trend tool to help you identify most searches keywords in your business industry


2. Login in to your Google Adwords account(You might have to submit business information and setup a simple Ad with valid payment information in order to use the Google Keyword Planner Tool), then use Google Keyword Planner Tool to help you identify what people have already been searching in your business niche, make sure use long phrase keywords to find out what are best keywords that related to your business. Always make a reverse thinking from user search mindset to think about what they want when they search something. If you can understand what customers want from their searched keywords, you can design the content to feed them for happy customer experience.


Google keywords planner preview:
Google keywords planner tool


3. Do a keyword search related to your business on Google, see what are the title keywords that your competitors using to make them rank on Google page one, study their site content to find out is there any valuable content asset you are missing out on your page, then you can redesign same quality content in your site for potential traffic, make sure don't copy the content. Scroll down to the bottom of the Google result page, find the related recommended search keyword terms by Google, that could be good title keywords for your business traffic content.


Google search result keywords suggestions at bottom of the page:
google search result keywords suggests



smiley face Use Suggested List Of Keywords Tool

accordion-arrow See your title preview in Google Spider Source Code



smiley face Preview Your SEO Title Tool

Description The best outdoor gear reviews and adventure information, with in-depth gear reviews covering hiking, backpacking, camping, biking, skiing, and more.

Length : 148


accordion-arrow seo advice Description Advice:


Great, your webpage meta description contains between 70 and 160 characters (spaces included). Webpage meta description tells search engines what is your site about.

Try to write maximum but no more than 160 characters meta description that would show up in search engine results, anything more than allowed spaces would not be considered.

How to embed Description to webpage:

Login to your admin page, find the HTML source code, then inside the <head> -- </head> area, embed your description meta tags there, use the below Meta Tags Tool below to generate Description tags for your page.


smiley face Generate Meta Tags Tool

accordion-arrowHTML5 Page SEO Code Structure Example As Below:


** Don't Copy The Content After // , it is for explain purpose of Good Or Bad practice

How to embed your meta tags? : Copy the code below, add your own content to the syntax, Then locate your page HTML source code, paste your code according to the HTML structure here.


<!DOCTYPE html> // Define Most Current HTML5 Document Type

<html lang="en-US"> // HTMl Document with English Language display

<head>

<meta charset="utf-8"> // //This is UTF-8 Encoding Tag, it means that your page is displaying multi-language fonts

<meta name="viewport" content="width=device-width, initial-scale=1"> // The Mobile Responsive Tag

<link rel="canonical" href="https://www.metricbuz.com" /> // Tell search engine your preferred URL, please always use absolute URL with https:// , rather than a reference URL without https://.

<title> Write Your Page Title Here </title>

<meta name="keywords" content="seo tools"> //This is your page Keywords tag

<meta name="description" content="seo webmaster marketing tools"> //This is your page Description tag

<meta name="author" content="Search Buzz Inc"> //This is your page Author tag

<link rel=”author” href=”https://plus.google.com/+Metricbuzz-seo”/> // Use your Google Plus profile to show on Google search result that you are the author of the content.

<meta name="copyright" content="@All Rights Reserved"> //This is your page Copyright tag

<meta name="robots" content="index, follow"> //This is your page robots tag

<meta https-equiv="cache-control" content="cache"> //This is Cache tag, it tells browser to cache your page content for faster loading speed

<meta https-equiv="revisit-after" content="7 days"> //This is Revisit-After tag, it tells search engine robots to revisit your site after every 7 days.

<meta https-equiv="refresh" content="30"> // Told the spider to refresh the page content after 30 days.

<meta NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">> // It means do Index the page, but do not follow the link on the page which means does not pass backlink value to Google ranking.



The blow 5 lines of code are called OG social tags, it allows Facebook to understand your page content scheme.

<meta property="og:title" content="Title Here"> // Tell Facebook your page title
<meta property="og:description" content="Description Here"> // Tell Facebook your page description
<meta property="og:type" content="article"> // Tell facebook your page content type
<meta property="og:image" content="https://example.com/image.jpg"> // Tell facebook your page image
<meta property="og:url" content="https://www.example.com/"> // Tell facebook your page url



The blow 5 lines of meta tag code are for your page content share to Twitter.

<meta name=”twitter:card” content=”summary”> // Twiter default your page content to "summary"

<meta name=”twitter:url” content=”https://www.metricbuzz.com”> // Twitter show your page URL

<meta name=”twitter:title" content=”free website review, SEO tools”> // Twitter show your page title, no more than 70 characters.

<meta name=”twitter:description” content=”Metric Buzz is about Free Website Review, SEO Tools, User Experience, Conversion & Marketing Tips.”>
// Twitter show your page description, no more than 200 characters.

<meta name=”twitter:image” content=”https://www.metricbuzz.com/metric-buzz-logo.png”> // Twitter show your page image



</head>

<body> // Anything After this body tag is for writing the content to the page

<h1>This is a Heading </h1> // the H1 to H6 tag for for the article Heading, bigger font display.

<h2>This is a Heading </h2>

<h3>This is a Heading </h3>

<h4>This is a Heading </h4>

<h5>This is a Heading </h5>

<h6>This is a Heading </h6>

<p>This is a paragraph. </p>

<img src="example.img" alt="write image texts here Search Engine would understand"> // Image tag syntax has to be after <body> Tag

<iframe src="https://www.metricbuzz.com">
<p> Your browser does not support iframes. </p>
</iframe> // Iframe is a bad SEO practice, it means within the window, there is another small window.



The below is micro data schema code, it tell search engine specific information on your business structure, boost your business visibility online.

Use Free Micro Data Generator Tool Here!

<div itemscope itemtype="https://schema.org/LocalBusiness">
<span itemprop="name">Search Buzz Inc</span>
<div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
<span itemprop="streetAddress">1000 main st</span>
<span itemprop="addressLocality">Flushing</span>,
<span itemprop="addressRegion">NY</span>
<span itemprop="postalCode">11354</span>
</div>
Phone: <span itemprop="telephone">9173304930</span>
<a href="https://www.google.com/maps/place/1000+Main+St,+Flushing,+NY+11367/data=!4m2!3m1!1s0x89c2608d1d514f07:0x663177ad64962765?sa=X&ei=Q6qDVeKkI4L6sAW5_YPABw&ved=0CB0Q8gEwAA" itemprop="maps">URL of Map</a>
</div>



</body>

</html>

Keywords  seo report keywords tooltips



accordion-arrow seo advice Keywords Advice:


Too Bad, We haven't found meta keywords on your webpage. Meta keywords tell search engines the main content scope of your site, make sure the meta keywords to be relevant with what you really write.

smiley face

Use the Method In Title Section above to perform basic Keyword Research

Check Keywords Density Tool


** Check your keywords ranking position on Google

Find lots of your business relevant keywords in high profile pages, Build backlinks to those pages with targeted anchor keywords will boost your Google Pagerank and rank your keywords in higher search results position.

Og Meta Properties



accordion-arrow seo advice Advice:


Good, your page takes advantage of Og Meta Properties. This tag allows social site crawlers to structurize your webpage better.

The "Og Meta Properties" stands for "Open Graph Protocol" where you embed the header tag area in your webpage.

See Examples Below:

<meta property="og:title" content="Title Here">
<meta property="og:description" content="Description Here">
<meta property="og:type" content="article">
<meta property="og:image" content="https://example.com/image.jpg">
<meta property="og:url" content="https://www.example.com/">

smiley face

Use Og Properties Generator Tool

Study More About Og Property

Login to Your Facebook account and see how your Social OG property work on Facebook?

Property Content
site_name Switchback Travel
type website
url https://www.switchbacktravel.com
title Switchback Travel
description The best outdoor gear reviews and adventure information, with in-depth gear reviews covering hiking, backpacking, camping, biking, skiing, and more.
image https://www.switchbacktravel.com/themes/custom/sbd8_bootstrap/assets/img/logo.png
Headings
H1 H2 H3 H4 H5 H6
10 10 117 0 0 2
  • [H1] The Best Women's All-Mountain Skis
  • [H1] Ski Gear Guides
  • [H1] The Best Ski Gloves and Mittens
  • [H1] Review: Patagonia Triolet Jacket
  • [H1] How to Layer for Backcountry Skiing
  • [H1] The Best Women's All-Mountain Skis
  • [H1] Ski Gear Guides
  • [H1] The Best Ski Gloves and Mittens
  • [H1] Review: Patagonia Triolet Jacket
  • [H1] How to Layer for Backcountry Skiing
  • [H2] Outdoor Gear Guides
  • [H2] In-Depth Gear Reviews
  • [H2] Learning Center
  • [H2] Adventure Travel
  • [H2] New and Featured
  • [H2] Perspectives
  • [H2] Add adventure to your inbox
  • [H2] Mobile Menu
  • [H2] Megamenu - Desktop Hamburger Menu
  • [H2] Add adventure to your inbox
  • [H3] Winter Gear Reviews
  • [H3] Best Backcountry (Touring) Skis of 2025
  • [H3] Best Winter Mittens of 2024-2025
  • [H3] Best Downhill Ski Boots of 2024-2025
  • [H3] Best Ski Bibs of 2024-2025
  • [H3] Best Women’s Snowboard Jackets of 2024-2025
  • [H3] Winter Gear Reviews
  • [H3] Best Backcountry (Touring) Skis of 2025
  • [H3] Best Winter Mittens of 2024-2025
  • [H3] Best Downhill Ski Boots of 2024-2025
  • [H3] Best Ski Bibs of 2024-2025
  • [H3] Best Women’s Snowboard Jackets of 2024-2025
  • [H3] Winter Gear Reviews
  • [H3] Best Backcountry (Touring) Skis of 2025
  • [H3] Best Winter Mittens of 2024-2025
  • [H3] Best Downhill Ski Boots of 2024-2025
  • [H3] Best Ski Bibs of 2024-2025
  • [H3] Best Women’s Snowboard Jackets of 2024-2025
  • [H3] Smith Nexus MIPS Helmet Review
  • [H3] Patagonia Down Sweater Hoody Review
  • [H3] Blizzard Rustler 10 Ski (2024) Review
  • [H3] Arc’teryx Cerium Hoody (Women’s) Review
  • [H3] Patagonia Storm Shift Ski Pant Review
  • [H3] REI Co-op First Chair GTX Ski Jacket Review
  • [H3] Smith Nexus MIPS Helmet Review
  • [H3] Patagonia Down Sweater Hoody Review
  • [H3] Blizzard Rustler 10 Ski (2024) Review
  • [H3] Arc’teryx Cerium Hoody (Women’s) Review
  • [H3] Patagonia Storm Shift Ski Pant Review
  • [H3] REI Co-op First Chair GTX Ski Jacket Review
  • [H3] Smith Nexus MIPS Helmet Review
  • [H3] Patagonia Down Sweater Hoody Review
  • [H3] Blizzard Rustler 10 Ski (2024) Review
  • [H3] Arc’teryx Cerium Hoody (Women’s) Review
  • [H3] Patagonia Storm Shift Ski Pant Review
  • [H3] REI Co-op First Chair GTX Ski Jacket Review
  • [H3] Backcountry Skiing Checklist
  • [H3] How to Choose a Down Jacket
  • [H3] Ski Boot and Binding Compatibility Guide
  • [H3] Best Ski Apparel Brands of 2024-2025
  • [H3] Choosing the Right Ski Waist Width
  • [H3] Ski Jackets: Shell vs. Insulated vs. 3-in-1
  • [H3] Backcountry Skiing Checklist
  • [H3] How to Choose a Down Jacket
  • [H3] Ski Boot and Binding Compatibility Guide
  • [H3] Best Ski Apparel Brands of 2024-2025
  • [H3] Choosing the Right Ski Waist Width
  • [H3] Ski Jackets: Shell vs. Insulated vs. 3-in-1
  • [H3] Backcountry Skiing Checklist
  • [H3] How to Choose a Down Jacket
  • [H3] Ski Boot and Binding Compatibility Guide
  • [H3] Best Ski Apparel Brands of 2024-2025
  • [H3] Choosing the Right Ski Waist Width
  • [H3] Ski Jackets: Shell vs. Insulated vs. 3-in-1
  • [H3] A Year on the Road (Part 2): Canada's Yukon Territory
  • [H3] Rhino the Adventure Van: Our 2019 Sprinter 2500 4X4
  • [H3] Among Giants: Climbing and Packrafting the Alaska Range
  • [H3] Ski Portillo: Chasing August Turns in Chile
  • [H3] The North Cascades High Route
  • [H3] A Year on the Road (Part 3): Tombstone Territorial Park
  • [H3] A Year on the Road (Part 2): Canada's Yukon Territory
  • [H3] Rhino the Adventure Van: Our 2019 Sprinter 2500 4X4
  • [H3] Among Giants: Climbing and Packrafting the Alaska Range
  • [H3] Ski Portillo: Chasing August Turns in Chile
  • [H3] The North Cascades High Route
  • [H3] A Year on the Road (Part 3): Tombstone Territorial Park
  • [H3] A Year on the Road (Part 2): Canada's Yukon Territory
  • [H3] Rhino the Adventure Van: Our 2019 Sprinter 2500 4X4
  • [H3] Among Giants: Climbing and Packrafting the Alaska Range
  • [H3] Ski Portillo: Chasing August Turns in Chile
  • [H3] The North Cascades High Route
  • [H3] A Year on the Road (Part 3): Tombstone Territorial Park
  • [H3] Winter Camping Checklist
  • [H3] Ugg Adirondack III Winter Boot Review
  • [H3] Best Climbing Skins for Skiing of 2024-2025
  • [H3] Best Ski and Snowboard Racks of 2024-2025
  • [H3] Arc'teryx Cerium Hoody Review
  • [H3] Best Ski Bindings of 2024-2025
  • [H3] Best All-Mountain Snowboards of 2024-2025
  • [H3] Arc’teryx Sabre Jacket Review
  • [H3] Best Ski Poles of 2024-2025
  • [H3] Winter Camping Checklist
  • [H3] Ugg Adirondack III Winter Boot Review
  • [H3] Best Climbing Skins for Skiing of 2024-2025
  • [H3] Best Ski and Snowboard Racks of 2024-2025
  • [H3] Arc'teryx Cerium Hoody Review
  • [H3] Best Ski Bindings of 2024-2025
  • [H3] Best All-Mountain Snowboards of 2024-2025
  • [H3] Arc’teryx Sabre Jacket Review
  • [H3] Best Ski Poles of 2024-2025
  • [H3] Winter Camping Checklist
  • [H3] Ugg Adirondack III Winter Boot Review
  • [H3] Best Climbing Skins for Skiing of 2024-2025
  • [H3] Best Ski and Snowboard Racks of 2024-2025
  • [H3] Arc'teryx Cerium Hoody Review
  • [H3] Best Ski Bindings of 2024-2025
  • [H3] Best All-Mountain Snowboards of 2024-2025
  • [H3] Arc’teryx Sabre Jacket Review
  • [H3] Best Ski Poles of 2024-2025
  • [H3] Jason Hummel: An Alpine State of Mind
  • [H3] Homegrown: Misty Mountain Threadworks
  • [H3] 10 American Conservation Heroes
  • [H3] Sarah Uhl: Artist, Activist, and Joy Evangelist
  • [H3] Outdoor Adventure Book Hall of Fame
  • [H3] Combatting Outdoor Consumerism in an Insta-Repeat Culture
  • [H3] Jason Hummel: An Alpine State of Mind
  • [H3] Homegrown: Misty Mountain Threadworks
  • [H3] 10 American Conservation Heroes
  • [H3] Sarah Uhl: Artist, Activist, and Joy Evangelist
  • [H3] Outdoor Adventure Book Hall of Fame
  • [H3] Combatting Outdoor Consumerism in an Insta-Repeat Culture
  • [H3] Jason Hummel: An Alpine State of Mind
  • [H3] Homegrown: Misty Mountain Threadworks
  • [H3] 10 American Conservation Heroes
  • [H3] Sarah Uhl: Artist, Activist, and Joy Evangelist
  • [H3] Outdoor Adventure Book Hall of Fame
  • [H3] Combatting Outdoor Consumerism in an Insta-Repeat Culture
  • [H6] © 2025 Switchback Travel. All Rights Reserved. No part of this site may be reproduced without our written permission.
  • [H6] © 2025 Switchback Travel. All Rights Reserved. No part of this site may be reproduced without our written permission.




Images We found 130 images on this web page.


accordion-arrow seo advice Advice:


Attention! 2 image Alt attributes are empty or missing (image Alt attributes tell search engines what your images about). Add alternative text for Alt attributes so that search engines can better understand the content of your images. Make sure optimized your images to smaller size, but still, keep the clear quality.

How To Write Image Alt Attribute Example:

<img src="example.img" alt="write image texts here Search Engine would understand">

Define your images dimension for faster page loading speed:

<img src="example.img" width="300" height="200">

If the Google Speed Test Tool gives your site lower page loading score, the first thing you need to do is always optimized your images before uploading to your server, then check your score again, you might be surprised that your speed score improved significantly.

If you are using https instead of https, make sure change your images URL also.

Check the Image Optimizer Tool Here.



smiley face If you want to find affordable graphic designers, spend $10 with Fiverr will help you get the job done.


free vector You Don't Have To Be A Designer To Get Awesome 600,000+ affordable royalty-free stock photos.

Text/HTML Ratio  seo report Text HTML Ratio tooltips Ratio : 24%



accordion-arrow seo advice Advice:


Great, this page's ratio of text to HTML code is higher than 15, but lower than 55 percent. You should always write more authentic content than code for better user experience.

accordion-arrowBasic Content Strategy To Your Business!



Content Strategy might be the most important factor when it comes to SEO mechanics to get search engines to index your site and boost your website search visibility to turn your visitors into potential buyers. So, before you write the content for your pages, you should ask yourself a couple of questions like following?


  • Who are your targeted audience that read your content? Do you understand their needs or interests? If not, you should study more about your targeted audience market before you write content to engage with them.

  • After you understand more about your targeted audience, you should always think about their points of views or interests when writing the content.

  • You should design a user-friendly site when plan your content in the page, like easy to navigate, find information quickly, readability, don't make your audience guessing when surfing your site, also, don't make them fill out so much unnecessary information when trying to use your site.

  • Website Usability is about faster page speed, responsive design, easy to navigate design, readability font, less color combo, a lot unique creative content that separates you from your competitors. using Infographics marketing is a great way to share your site information, study shows that brain consumes image information and retain it better than plain text.

  • Thinking about how to make your content viral when creating the content. You can create cartoon video to promote your business, you can offer website owner free tools to embed in their pages, you can design your content as a gaming tool, people love the competition mechanics when playing the game. Write useful articles to solve people daily problem so that they would pass along to their loved one.

  • Above all, the golden rule is to stick to something you are really good when it comes to creating web content.



smiley face Your Best Content instant Plagiarism Checker & Proofreader
Flash


accordion-arrow seo advice Advice:


Perfect, no Flash content has been detected on this page. Flash refers to animation stuff, normally created by Adobe software.

Flash Object HTML Code:

<body>
<object width="400" height="400" data="helloworld.swf"> </object>
</body>

smiley face Check Flash Page Example
Iframe


accordion-arrow seo advice Advice:


Too Bad, you have Iframes on the pages. Iframe refers to a small scrollable window (within the page) with content hidden inside that makes it more difficult for search engines to crawl your site.

Iframe HTML Code:

<iframe src="https://www.metricbuzz.com">
<p> Your browser does not support iframes. </p>
</iframe>

smiley face Click For Iframe Example

  SEO Links  seo report SEO links tooltips

URL Rewrite


accordion-arrow seo advice Advice:


Good. Your webpage links look friendly juicy and contain keyword text! You should always write your links with targeted keywords in your business niche to optimized more traffic from search engines. You should also check your internal page links from time to time to spot any broken links.

If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _, you should learn how to rewrite links in a file called ".htaccess" in your server root file.


URL Rewrite Example:

Original Bad Link:

https://www.example.com/seo*%&^links.html
(link has many string symbol like *%&^ that search engines don't understand)

After Rewrite Good Optimized Link:

https://www.example.com/seo-links.html
Underscores in the URLs



accordion-arrow seo advice Advice:


Perfect! No underscores _ detected in your webpage URLs. You should rather use hyphens - to optimize your link SEO, Search engines understand - better than _ underscores.

Bad Example:

https://www.example.com/seo_links.html

Good Example:

https://www.example.com/seo-links.html

If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _, you should learn how to rewrite links in a file called ".htaccess" in your server root file.
We found a total of 205 links including 0 link(s) to files

Anchor Type Juice
Switchback Travel Internal Passing Juice
For ladies looking for one ski that can do it all, we’ve compiled our favorite women's-specific all-mountain models this season Internal Passing Juice
See Our Picks Internal Passing Juice
We pick the best ski gear for the 2024 season, from new all-mountain skis and goggles to the coziest jackets and baselayers Internal Passing Juice
See Our Picks Internal Passing Juice
From high-end Hestras to cheap leather Kincos, we pick the year’s top ski gloves and mittens Internal Passing Juice
See Our Picks Internal Passing Juice
The latest version of Patagonia’s do-it-all hardshell retains the toughness and full feature set we loved about the prior version with a nice sustainability upgrade Internal Passing Juice
See The Review Internal Passing Juice
We break down our layering system for balancing breathability on the skin track with warmth and protection on the descent Internal Passing Juice
See The Article Internal Passing Juice
Outdoor Gear Guides Internal Passing Juice
In-Depth Gear Reviews Internal Passing Juice
Learning Center Internal Passing Juice
Adventure Travel Internal Passing Juice
About Us Internal Passing Juice
Contact Internal Passing Juice
Support Us Internal Passing Juice
Advertise External Passing Juice
Jobs Internal Passing Juice
Privacy Policy Internal Passing Juice
Terms of Service External Passing Juice
Snowboarding Gear Internal Passing Juice
Winter Gear Internal Passing Juice
Hiking Gear Internal Passing Juice
Backpacking Gear Internal Passing Juice
Camping Gear Internal Passing Juice
Biking Gear Internal Passing Juice
Climbing Gear Internal Passing Juice
Footwear Reviews Internal Passing Juice
In-Depth Gear Reviews Internal Passing Juice
All-Mountain Skis Internal Passing Juice
Intermediate Skis Internal Passing Juice
Powder Skis Internal Passing Juice
Ski Boots Internal Passing Juice
Women's Ski Boots Internal Passing Juice
Ski Bindings Internal Passing Juice
Ski Poles Internal Passing Juice
Backcountry Skis Internal Passing Juice
Backcountry Ski Boots Internal Passing Juice
Backcountry Ski Bindings Internal Passing Juice
Skis for Beginners Internal Passing Juice
Ski Boots for Beginners Internal Passing Juice
Ski Jackets Internal Passing Juice
Women's Ski Jackets Internal Passing Juice
Ski Pants Internal Passing Juice
Women's Ski Pants Internal Passing Juice
Ski Bibs Internal Passing Juice
Women's Ski Bibs Internal Passing Juice
Midlayers Internal Passing Juice
Baselayers Internal Passing Juice
Women's Baselayers Internal Passing Juice
Ski Socks Internal Passing Juice
Ski Goggles Internal Passing Juice
Ski Helmets Internal Passing Juice
Ski Backpacks Internal Passing Juice
Airbag Packs Internal Passing Juice
Avalanche Beacons Internal Passing Juice
Climbing Skins Internal Passing Juice
Ski Racks Internal Passing Juice
Snowboards Internal Passing Juice
Splitboards Internal Passing Juice
Snowboard Jackets Internal Passing Juice
Women's Snowboard Jackets Internal Passing Juice
Snowboard Pants Internal Passing Juice
Women's Snowboard Pants Internal Passing Juice
Snowboard Mittens Internal Passing Juice
Snowboard Helmets Internal Passing Juice
Winter Jackets Internal Passing Juice
Women's Winter Jackets Internal Passing Juice
Winter Boots Internal Passing Juice
Women's Winter Boots Internal Passing Juice
Winter Gloves Internal Passing Juice
Winter Mittens Internal Passing Juice
Snowshoes Internal Passing Juice
Traction Devices Internal Passing Juice
4-Season Tents Internal Passing Juice
Massage Guns Internal Passing Juice
Rain Jackets Internal Passing Juice
Women's Rain Jackets Internal Passing Juice
Down Jackets Internal Passing Juice
Women's Down Jackets Internal Passing Juice
Synthetic Jackets Internal Passing Juice
Women's Synthetic Jackets Internal Passing Juice
Hardshell Jackets Internal Passing Juice
Softshell Jackets Internal Passing Juice
Windbreaker Jackets Internal Passing Juice
Fleece Jackets Internal Passing Juice
Women's Fleece Jackets Internal Passing Juice
Hiking Boots Internal Passing Juice
Women's Hiking Boots Internal Passing Juice
Hiking Shoes Internal Passing Juice
Women's Hiking Shoes Internal Passing Juice
Trail Running Shoes Internal Passing Juice
Hiking Sandals Internal Passing Juice
Mountain Bike Shoes Internal Passing Juice
Approach Shoes Internal Passing Juice
Climbing Shoes Internal Passing Juice
Hiking Socks Internal Passing Juice
Hiking Pants Internal Passing Juice
Women's Hiking Pants Internal Passing Juice
Hiking Shorts Internal Passing Juice
Women's Hiking Shorts Internal Passing Juice
Sun Shirts Internal Passing Juice
Daypacks Internal Passing Juice
Women's Daypacks Internal Passing Juice
Hydration Packs Internal Passing Juice
Hydration Bladders Internal Passing Juice
Trekking Poles Internal Passing Juice
Baby Carriers Internal Passing Juice
Running Vests Internal Passing Juice
Fanny Packs Internal Passing Juice
Sports Watches Internal Passing Juice
Satellite Messengers Internal Passing Juice
Backpacking Tents Internal Passing Juice
Ultralight Tents Internal Passing Juice
Budget Backpacking Tents Internal Passing Juice
Backpacking Packs Internal Passing Juice
Women's Backpacking Packs Internal Passing Juice
Ultralight Backpacks Internal Passing Juice
Backpacking Sleeping Bags Internal Passing Juice
Backpacking Sleeping Pads Internal Passing Juice
Backpacking Stoves Internal Passing Juice
Backpacking Food Internal Passing Juice
Water Filters Internal Passing Juice
Stuff Sacks Internal Passing Juice
Headlamps Internal Passing Juice
Altimeter Watches Internal Passing Juice
Handheld GPS Internal Passing Juice
Packrafts Internal Passing Juice
Camping Tents Internal Passing Juice
Rooftop Tents Internal Passing Juice
Camping Sleeping Bags Internal Passing Juice
Camping Blankets Internal Passing Juice
Camping Mattresses Internal Passing Juice
Camping Lanterns Internal Passing Juice
Camping Chairs Internal Passing Juice
Camping Stoves Internal Passing Juice
Coolers Internal Passing Juice
Wheeled Coolers Internal Passing Juice
Soft Coolers Internal Passing Juice
Backpack Coolers Internal Passing Juice
Duffel Bags Internal Passing Juice
Beginner Climbing Shoes Internal Passing Juice
Climbing Helmets Internal Passing Juice
Climbing Harnesses Internal Passing Juice
Climbing Quickdraws Internal Passing Juice
Belay Devices Internal Passing Juice
Climbing Ropes Internal Passing Juice
Climbing Backpacks Internal Passing Juice
Crash Pads Internal Passing Juice
Mountaineering Boots Internal Passing Juice
Mountain Bike Helmets Internal Passing Juice
Mountain Bike Backpacks Internal Passing Juice
Trail Mountain Bikes Internal Passing Juice
Mountain Bikes Under $1,000 Internal Passing Juice
Mountain Bikes Under $2,000 Internal Passing Juice
Gravel Bikes Internal Passing Juice
Bike Brands Internal Passing Juice
Hitch Bike Racks Internal Passing Juice
Lofoten Islands Internal Passing Juice
Lofoten Hiking Internal Passing Juice
Hardangervidda Internal Passing Juice
Jotunheimen Internal Passing Juice
Dovrefjell Internal Passing Juice
10 Great Norway Hikes Internal Passing Juice
Public Huts Internal Passing Juice
Milford Sound Internal Passing Juice
Queenstown Internal Passing Juice
Abel Tasman Internal Passing Juice
Marlborough Internal Passing Juice
Tongariro Internal Passing Juice
Great Walks Internal Passing Juice
Torres del Paine Internal Passing Juice
Chalten and Glaciares Internal Passing Juice
Calafate Internal Passing Juice
Lake District Internal Passing Juice
Patagonia National Park Internal Passing Juice
Ushuaia Internal Passing Juice
Ruta 40 Internal Passing Juice
Alaska Internal Passing Juice
California Internal Passing Juice
Colorado Internal Passing Juice
Montana Internal Passing Juice
New York Internal Passing Juice
Utah Internal Passing Juice
Washington Internal Passing Juice
Wyoming Internal Passing Juice
Outdoor Gear Guides Internal Passing Juice
Jackets Internal Passing Juice
Kids' Bikes Internal Passing Juice
Hardpack Skis Internal Passing Juice
Photography Internal Passing Juice
Mirrorless Cameras Internal Passing Juice
Full-Frame Cameras Internal Passing Juice
DSLR Cameras Internal Passing Juice
Point-and-Shoot Cameras Internal Passing Juice
Travel Cameras Internal Passing Juice
Lenses Internal Passing Juice
DSLR Lenses Internal Passing Juice
Mirrorless Lenses Internal Passing Juice
United States Internal Passing Juice
Norway Internal Passing Juice
Patagonia Internal Passing Juice
New Zealand Internal Passing Juice




  SEO Keywords

Keywords Cloud best winter women's boots ski ... jackets climbing gear hiking
Keywords Consistency
Keyword Content Title Keywords Description Headings
ski 135
jackets 78
winter 55
gear 53
hiking 51



accordion-arrow seo advice Advice:


The Best practice is that you should try to write unique content that allows search engines to index or find your pages. Use Google Adwords Keyword Planner Tool to research most search volume, profitable long tail keywords for your business, write articles for your site with consistent keywords showing in the title, heading, paragraph, and descriptions. The keyword consistency practice will help Google find your page relevancy effectively.


Basic Content Strategy To Your Business!


smiley face Check Keywords Density Rate Tool


smiley face Use Google Webmaster Tools to understand how visitors find your site?

smiley face Use Google Analytics Tool to track your keywords performance?

After setup Google Analytics account, you can login to the admin, configure to send site analytics to your Gmail on a weekly basis.


Use This Tool To Check Your Keywords Ranking Difficult Level?
Use This Backlinks Watch Checker SEO Tool Analyze Your Compeitor's Site & Find Backlink opportunities.


  Usability  seo report Usability tooltips

Url Domain : switchbacktravel.com
Length : 20


seo adviceAdvice:

accordion-arrowDomain Usability Advice & Tools:



Normally, you should name your domain as short as possible, 6-7 characters(not including .com) is the ideal domain name for your business. You want your visitor to remember your domain name easily when they visit your site so that they can recall it and come back later.

Having a long domain name makes it hard for users to remember, causing them to abandon your site. You should also think of a creative domain name in your business niche that people can relate to in their real lives to trigger their memory for better long term branding purposes.


smiley face

Website Speed Test Tool

Check Your Site Online Reputation Tool

Website AntiVirus Scan Tool


** Use below Robot tool to generate code, then copy the code to a new file name as "robots.txt", upload file to your hosting server root path, in most cases as "public_html/robots.txt".

Generate Robots File Tool

robots.txt File Example Here


** Check your individual page size, suggest each page size no more than 100k, if a page size is too big, it would cost your page loading slow for worse user experience.

Check Webpage Size Tool

check webpage size
Favicon


accordion-arrow seo advice Advice:


Great, your website has a favicon file, favicon is a small image on top of your browser tab that tells search engines what is your site about.

** A favicon file name is "favicon.ico", sized about 50/50 pixels. After generating a favicon file, then upload the file to your hosting server root path, which in most cases is "public_html/favicon.ico".


smiley face Favicon Image Generator Tool


Website Favicon Example:

metric buzz favicon
Printability


Language


accordion-arrow seo advice Advice:


Good. Your declared language is en. It tells search engines what language you write in your site so that search engines would target your user better who read the same language.

Language Tag Example:

<html lang="en-US">
Dublin Core



accordion-arrow seo advice Advice:


This page does not take advantage of Dublin Core (The Dublin Core Metadata Element Set is a vocabulary of fifteen properties for use in resource description).

See Dublin Code Examples Below:

<metadata xmlns:xsi="https://www.w3.org/2001/XMLSchema-instance">
<meta name="DC.title" content=" Your Website Title " />
<meta name="DC.Creator" content=" Author Name " />
<meta name="DC.subject" content=" Your Website Subject " />
<meta name="DC.description" content=" Your Website Description" />
<meta name="DC.publisher" content=" Your Company Name " />
<meta name="DC.date" content=" 2014-12-01 " />
<meta name="DC.type" content=" Text " />
<meta name="DC.language" content=" en-US " />
</metadata>

smiley face Dublin Core Generator





  Document  seo report Document tooltips

Doctype HTML 5
robots.txt tooltips
Yoursite.com/Robots.txt # # robots.txt # # This file is to prevent the crawling and indexing of certain parts # of your site by web crawlers and spiders run by sites like Yahoo! # and Google. By telling these "robots" where not to go on your site, # you save bandwidth and server resources. # # This file will be ignored unless it is at the root of your host: # Used: http://example.com/robots.txt # Ignored: http://example.com/site/robots.txt # # For more information about the robots.txt standard, see: # http://www.robotstxt.org/robotstxt.html User-agent: * # CSS, JS, Images Allow: /core/*.css$ Allow: /core/*.css? Allow: /core/*.js$ Allow: /core/*.js? Allow: /core/*.gif Allow: /core/*.jpg Allow: /core/*.jpeg Allow: /core/*.png Allow: /core/*.svg Allow: /profiles/*.css$ Allow: /profiles/*.css? Allow: /profiles/*.js$ Allow: /profiles/*.js? Allow: /profiles/*.gif Allow: /profiles/*.jpg Allow: /profiles/*.jpeg Allow: /profiles/*.png Allow: /profiles/*.svg # Directories Disallow: /core/ Disallow: /profiles/ # Files Disallow: /README.txt Disallow: /web.config # Paths (clean URLs) Disallow: /admin/ Disallow: /comment/reply/ Disallow: /filter/tips Disallow: /node/add/ Disallow: /search/ Disallow: /user/register Disallow: /user/password Disallow: /user/login Disallow: /user/logout # Paths (no clean URLs) Disallow: /index.php/admin/ Disallow: /index.php/comment/reply/ Disallow: /index.php/filter/tips Disallow: /index.php/node/add/ Disallow: /index.php/search/ Disallow: /index.php/user/password Disallow: /index.php/user/register Disallow: /index.php/user/login Disallow: /index.php/user/logout
Check robots.txt file generator tool here ;
robots.txt tooltips
Yoursite.com/sitemap.xml NO, Sitemap File Not Found!
Check sitemap.xml file generator tool here ;
Encoding


W3C Validity Errors : 0
Warnings : 0


accordion-arrow seo advice Advice:


W3C is a standard open source tool that checks your entire website and evaluates its errors with W3C open standards to quickly identify those portions of your website that need your attention. We suggest that you prioritize what is important to fix if you find that your pages have many code structure issues. You will also find out that in most cases, your pages will be OK if you don’t fix the suggested issues.


smiley face W3C HTML Markup Validation Service

smiley face Your Best Content instant Plagiarism Checker & Proofreader
Email Privacy



Deprecated HTML



Speed Tips  seo report Speed Tips tooltips If you are looking for an affordable and reliable speed hosting plan, get it here.

If you are looking for a high performance managed Wordpress hosting plan, then get it here.



accordion-arrow seo advice Nested Tables Advice:


Excellent, your webpage HTML doesn't use Nested tables. It blocks search engines from indexing your site content and slow the page loading speed.


Nested Table Example: html nested table




accordion-arrow seo advice Inline CSS Advice:


Too bad, your website is using inline styles. It is CSS code on the same page instead of using an external page code. Too many lines of inline CSS code will ruin the webpage’s loading speed. (Try to make an external CSS file and linking to the file in your webpages is better CSS code practice).


Inline CSS Code Example:

<p style="font-size:18px;"> Inline CSS Code Here Is "style="font-size:18px;" that change the font size to 18px in <P> Tag. </p>






accordion-arrow seo advice External JS Files Advice:


Good, your website has only a few JavaScript files which are good for the page loading speed that benefits from easy search engines indexing.

smiley face Click Here For Minimize JavaScript File Tool


Look, if you want to give your visitors a user-friendly experience, you have to speed up your page loading speed, the longer your page wait time, the more chances your site visitors would leave. Therefore most search engines also value a site that has faster loading speed more than those that doesn't.

You should use following tools to find out what is your page first second server connection time, the individual page loading speed?

Use Google’s Speed Test Tool to see your page’s speed test score, and use the Gtmetrix.com page speed tool to learn the details about what caused your page speed to be slow and study the time line table to find the most buffer time area that you should fix.


smiley face

Check Your Page First Second Buffer Time

Average Pages Loading Speed Test

Check Your speed test Score On Google

Gtmetrix Comprehensive page speed Analysis



  Mobile  seo report Mobile tooltips

Mobile Optimization




Apple Icon
Meta Viewport Tag
Flash content

  Analytic Tools  seo report Analytics tooltips









  Marketing  seo report SEO marketing tooltips


accordion-arrowCheck Social Signals


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accordion-arrowFacebook Marketing Advice


You might want to manually find targeted audience, make comments to your business related Facebook group, engage conversations with whoever might interested in your business, but all those activities take effort and time. Guess what? There is a better way to do it, introducing "Facebook Ads For Business".

If you want to drive traffic or sales to your website without spending too much time on it, Facebook for business Ads campaign is a great way to help you market your business online. You can drive online sales to your website, increase your local sales to your business, your visitor traffic remarketing Ads or raise your brand awareness and etc.


Here is the step by step guide taking "Facebook boost post traffic Ad" as an example:

  1. Build your business a "Facebook page for business" first, then post some of your business great information as a post on your Facebook page.

  2. Setup a Facebook Post Ad to reach your business targeted visitors, the Ad price is pretty affordable, you can start out as low as $5 budget daily to run your Ad campaign.

  3. Choose Your Ad Audience references, like ages, unisex, preferences, define your business related keywords to targeted your audience for better marketing results.

  4. Track your visitor actions on your website with state of art simple Facebook report which allows you to understand your marketing results effectively.

  5. Learn more of how Facebook Ads works?








accordion-arrowLocal Business Listing Tool


local business listings


Enter a "Business Name" and the "ZIP code" OR "Full Address" for a precise result, then press "Check" button. The tool will check major local business listings and social media sites for available MAP citations with easy submissions to help your business attract more local customers exposure online.

The tool also retrieves business server "Whois Lookup" information!


Business Name
ZipCode


  Keyword Ranking Position


accordion-arrowCheck your site keywords ranking postions on Google


Check Google, Bing, Yahoo keywords ranking positions more than a hundred results for your page, the SERP Checker Tool is also available for different countries. SERP: Means"Search Engine Rank Position"



Enter Domain Name Only
Enter Keywords, Each on a seperate line.
Google Yahoo Bing
how many pages deep to search?
Choose Different Countries
https://www.google.








  Site Security  seo report site security tooltips


accordion-arrowFetching https Header Response



  

HTTP/1.1 301 Moved Permanently
Date: Sat, 11 Jan 2025 09:44:34 GMT
Content-Type: text/html
Content-Length: 167
Connection: keep-alive
Cache-Control: max-age=3600
Expires: Sat, 11 Jan 2025 10:44:34 GMT
Location: https://www.switchbacktravel.com/
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=v32FCvdkZNU4wuLS%2FblSt5JxFHMMP9KlmBxoxA%2B9nnWiEUb5JunpfKMHZdQEjMFgMBuYE4i7b9ceruGrKp8gA71NW4h1l7PY8Un6VovhqhZqv%2B6bjNgbvui%2B6jCupSTiA9uUIRciAQ%3D%3D"}],"group":"cf-nel","max_age":604800}
NEL: {"success_fraction":0,"report_to":"cf-nel","max_age":604800}
Server: cloudflare
CF-RAY: 9003f80de897091a-LAX
alt-svc: h3=":443"; ma=86400
server-timing: cfL4;desc="?proto=TCP&rtt=777&min_rtt=777&rtt_var=388&sent=1&recv=3&lost=0&retrans=0&sent_bytes=0&recv_bytes=177&delivery_rate=0&cwnd=249&unsent_bytes=0&cid=0000000000000000&ts=0&x=0"

HTTP/1.1 200 OK
Date: Sat, 11 Jan 2025 09:44:34 GMT
Content-Type: text/html; charset=UTF-8
Connection: keep-alive
expires: Sun, 19 Nov 1978 05:00:00 GMT
Cache-Control: max-age=3600, public
vary: Cookie
x-drupal-dynamic-cache: MISS
x-ua-compatible: IE=edge
content-language: en
x-content-type-options: nosniff
x-frame-options: SAMEORIGIN
permissions-policy: interest-cohort=()
last-modified: Sat, 11 Jan 2025 00:34:16 GMT
x-generator: Drupal 9 (https://www.drupal.org)
x-drupal-cache: MISS
x-request-id: v-c9b10ee8-cfb3-11ef-8695-f327057d962f
x-ah-environment: prod
Age: 473
via: varnish
x-cache: HIT
x-cache-hits: 25
cf-cache-status: DYNAMIC
Report-To: {"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=YGvQu99JkSaale2So1%2BELRmHiK5a%2Bmlszvb40v%2BhH%2B0vMTRX25aB1%2B7zyVgWZtPi00fpLiHWGC0G9pWa8d5oZHEa23ovUlWNCXxS1sP345%2BRvAPcn1OS83qMx54FUfXlOWfQbjrAlFb%2Bt%2BE%3D"}],"group":"cf-nel","max_age":604800}
NEL: {"success_fraction":0,"report_to":"cf-nel","max_age":604800}
Server: cloudflare
CF-RAY: 9003f80e182b1003-LAX
alt-svc: h3=":443"; ma=86400
server-timing: cfL4;desc="?proto=TCP&rtt=782&min_rtt=776&rtt_var=230&sent=4&recv=7&lost=0&retrans=0&sent_bytes=2866&recv_bytes=800&delivery_rate=3506053&cwnd=251&unsent_bytes=0&cid=9df7d0723187d5fe&ts=323&x=0"

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