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Website SEO Rating Reference 100 Points Checkup gensleron.com

Generated on November 08 2024 21:04 PM

Old statistics? UPDATE !

The score is 78/100

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Means Perfect, passed

Means Ok, to improved

Means Warning, suggest fix

Means Error, take action now

SEO Report 100 Points Scoring Chart Reference

SEO Content
- Title
- Description
- Keywords
- Og Meta Properties
- Headings
- Images
- Text/HTML Ratio
- Flash
- Iframe
SEO Links
SEO Keywords
- Keywords Cloud
- Keywords Consistency
Usability
- Url
- Favicon
- Printability
- Language
- Dublin Core
Document
Mobile
- Mobile Optimization
- Google Mobile Pages
More Report

Title

Gensler | Creating a Better World Through the Power of Design

Length : 61

Title Advice:

Great, your webpage title contains between 40 and 70 characters (spaces included).

The title is the top priority when Google finds your site, so try to optimize all your titles in available result spaces, which is about 70 characters maximum. Anything more than the number of allowed spaces will not be considered.

How To View Your Page Title On Google.com:

On Google.com, input "site:yoursite.com", press enter to see the results. You can also find out how many of your pages were indexed by Google already.

How to add Html Title to your web pages?

Login to your website admin where where you can update the page, find the page you are going update, then click the button where the HTML code is shown, search for < title > -- < /title > tag right after the < html > and < header > tags, then you can write your Title between < title > -- < /title >.

Sometimes, you might not find the tags you are looking for, that means you should write the Html tag yourself. Different website have different admin dashboard area, you should always find your page first, then find out the code of the page.

Click for how to add Html Title in Wordpress example:
how to add webpage title tag

How to research profitable keywords for your Title?

** 3 ways that you can research profitable keywords in your business niche

1. Use Google Trend tool to help you identify most searches keywords in your business industry

2. Login in to your Google Adwords account(You might have to submit business information and setup a simple Ad with valid payment information in order to use the Google Keyword Planner Tool), then use Google Keyword Planner Tool to help you identify what people have already been searching in your business niche, make sure use long phrase keywords to find out what are best keywords that related to your business. Always make a reverse thinking from user search mindset to think about what they want when they search something. If you can understand what customers want from their searched keywords, you can design the content to feed them for happy customer experience.

Google keywords planner preview:
Google keywords planner tool

3. Do a keyword search related to your business on Google, see what are the title keywords that your competitors using to make them rank on Google page one, study their site content to find out is there any valuable content asset you are missing out on your page, then you can redesign same quality content in your site for potential traffic, make sure don't copy the content. Scroll down to the bottom of the Google result page, find the related recommended search keyword terms by Google, that could be good title keywords for your business traffic content.

Google search result keywords suggestions at bottom of the page:

Use Suggested List Of Keywords Tool

See your title preview in Google Spider Source Code

Preview Your SEO Title Tool

Understand How Google Search Works?

Description

Gensler is a global architecture, design, and planning firm with 57 offices and 6,000+ professionals across the Americas, Europe, Greater China, and APME.

Length : 154

Description Advice:

Great, your webpage meta description contains between 70 and 160 characters (spaces included). Webpage meta description tells search engines what is your site about.

Try to write maximum but no more than 160 characters meta description that would show up in search engine results, anything more than allowed spaces would not be considered.

How to embed Description to webpage:

Login to your admin page, find the HTML source code, then inside the <head> -- </head> area, embed your description meta tags there, use the below Meta Tags Tool below to generate Description tags for your page.

Generate Meta Tags Tool

HTML5 Page SEO Code Structure Example As Below:

** Don't Copy The Content After // , it is for explain purpose of Good Or Bad practice

How to embed your meta tags? : Copy the code below, add your own content to the syntax, Then locate your page HTML source code, paste your code according to the HTML structure here.

<!DOCTYPE html> // Define Most Current HTML5 Document Type

<html lang="en-US"> // HTMl Document with English Language display

<head>

<meta charset="utf-8"> // //This is UTF-8 Encoding Tag, it means that your page is displaying multi-language fonts

<meta name="viewport" content="width=device-width, initial-scale=1"> // The Mobile Responsive Tag

<link rel="canonical" href="https://www.metricbuz.com" /> // Tell search engine your preferred URL, please always use absolute URL with https:// , rather than a reference URL without https://.

<title> Write Your Page Title Here </title>

<meta name="keywords" content="seo tools"> //This is your page Keywords tag

<meta name="description" content="seo webmaster marketing tools"> //This is your page Description tag

<meta name="author" content="Search Buzz Inc"> //This is your page Author tag

<link rel=”author” href=”https://plus.google.com/+Metricbuzz-seo”/> // Use your Google Plus profile to show on Google search result that you are the author of the content.

<meta name="copyright" content="@All Rights Reserved"> //This is your page Copyright tag

<meta name="robots" content="index, follow"> //This is your page robots tag

<meta https-equiv="cache-control" content="cache"> //This is Cache tag, it tells browser to cache your page content for faster loading speed

<meta https-equiv="revisit-after" content="7 days"> //This is Revisit-After tag, it tells search engine robots to revisit your site after every 7 days.

<meta https-equiv="refresh" content="30"> // Told the spider to refresh the page content after 30 days.

<meta NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">> // It means do Index the page, but do not follow the link on the page which means does not pass backlink value to Google ranking.

The blow 5 lines of code are called OG social tags, it allows Facebook to understand your page content scheme.

The blow 5 lines of meta tag code are for your page content share to Twitter.

The below is micro data schema code, it tell search engine specific information on your business structure, boost your business visibility online.

Use Free Micro Data Generator Tool Here!

<div itemscope itemtype="https://schema.org/LocalBusiness">
<span itemprop="name">Search Buzz Inc</span>
<div itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
<span itemprop="streetAddress">1000 main st</span>
<span itemprop="addressLocality">Flushing</span>,
<span itemprop="addressRegion">NY</span>
<span itemprop="postalCode">11354</span>
</div>
Phone: <span itemprop="telephone">9173304930</span>
<a href="https://www.google.com/maps/place/1000+Main+St,+Flushing,+NY+11367/data=!4m2!3m1!1s0x89c2608d1d514f07:0x663177ad64962765?sa=X&ei=Q6qDVeKkI4L6sAW5_YPABw&ved=0CB0Q8gEwAA" itemprop="maps">URL of Map</a>
</div>

</body>

</html>

Keywords

Gensler, power of design, architecture, architecture firm, design firm, consulting firm, Gensler design, Gensler architecture, design careers, architecture careers, Design, future of cities, workplace

Keywords Advice:

Good, your webpage contains meta keywords which tell search engines the main content scope of your site, make sure the meta keywords to be relevant with what you really write.

Use the Method In Title Section above to perform basic Keyword Research

Check Keywords Density Tool

** Check your keywords ranking position on Google

Find lots of your business relevant keywords in high profile pages, Build backlinks to those pages with targeted anchor keywords will boost your Google Pagerank and rank your keywords in higher search results position.

Og Meta Properties

Advice:

Good, your page takes advantage of Og Meta Properties. This tag allows social site crawlers to structurize your webpage better.

The "Og Meta Properties" stands for "Open Graph Protocol" where you embed the header tag area in your webpage.

See Examples Below:

Use Og Properties Generator Tool

Study More About Og Property

Property	Content
title	Gensler \| Creating a Better World Through the Power of Design
url	https://www.gensler.com/
description	Gensler is a global architecture, design, and planning firm with 57 offices and 6,000+ professionals across the Americas, Europe, Greater China, and APME.
image	https://static2.gensler.com/uploads/image/75127/home-shanghai-tower-1024x576_1650478645.jpg
type	website
site_name	Gensler
locale	en_US

Headings

H1	H2	H3	H4	H5	H6
0	20	0	0	0	0

[H2] 10 Workplace Trends for 2025: What’s In and What’s Out?
[H2] Redefining the Workplace for a New Era of Productivity and Engagement
[H2] How Your Workplace Can Supercharge Performance
[H2] How Microsoft Is Building Its First Datacenters With “Superstrong” Hybrid Mass Timber
[H2] Data Keeps Us Going: How Data Centers Power Society
[H2] The Pew Charitable Trusts and Gensler Explore Transforming Office Buildings Into Affordable Co-Living Residential Buildings
[H2] How a New Vision for Flexible Co-Living Conversions Can Support Housing Affordability
[H2] The New York Times Explores the Ongoing Transformation of New York’s Hudson Square Neighborhood
[H2] Gensler’s Khoi Hoang on Bringing Clients ‘Behind Closed Doors’ to Experience the Design Process
[H2] Building City Identities to Become Destination Brands
[H2] A Fresh Take on the Corporate Workplace, With Inspiration From 19th Century London
[H2] The Perpetual Asset: Design for an Evolving Market
[H2] Uncovering Growth: Wellness Real Estate Across the Market
[H2] Why Low-Carbon, Healthy Materials Are an Imperative for the Building Industry
[H2] Gensler Product Sustainability Standards 1.0
[H2] We are creating a better world through the power of design.
[H2] Why Brand Matters for Urban Design
[H2] KAYAK
[H2] Google at St. John’s Terminal
[H2] Buro Happold

Advice:

The heading may be the second most important element after the Title tag. It tells search engines important information about your article or content right after your page title. Your should write some Heading elements from <h1> To <h6> to your pages.

Use the Method In Title Section above to perform basic Keyword Research

Images

We found 24 images on this web page.

Advice:

Attention! 4 image Alt attributes are empty or missing (image Alt attributes tell search engines what your images about). Add alternative text for Alt attributes so that search engines can better understand the content of your images. Make sure optimized your images to smaller size, but still, keep the clear quality.

How To Write Image Alt Attribute Example:

Define your images dimension for faster page loading speed:

If the Google Speed Test Tool gives your site lower page loading score, the first thing you need to do is always optimized your images before uploading to your server, then check your score again, you might be surprised that your speed score improved significantly.

If you are using https instead of https, make sure change your images URL also.

Check the Image Optimizer Tool Here.

If you want to find affordable graphic designers, spend $10 with Fiverr will help you get the job done.

free vector You Don't Have To Be A Designer To Get Awesome 600,000+ affordable royalty-free stock photos.

Text/HTML Ratio seo report Text HTML Ratio tooltips

Ratio : 15%

Advice:

Great, this page's ratio of text to HTML code is higher than 15, but lower than 55 percent. You should always write more authentic content than code for better user experience.

Basic Content Strategy To Your Business!

Content Strategy might be the most important factor when it comes to SEO mechanics to get search engines to index your site and boost your website search visibility to turn your visitors into potential buyers. So, before you write the content for your pages, you should ask yourself a couple of questions like following?

Who are your targeted audience that read your content? Do you understand their needs or interests? If not, you should study more about your targeted audience market before you write content to engage with them.

After you understand more about your targeted audience, you should always think about their points of views or interests when writing the content.

You should design a user-friendly site when plan your content in the page, like easy to navigate, find information quickly, readability, don't make your audience guessing when surfing your site, also, don't make them fill out so much unnecessary information when trying to use your site.

Website Usability is about faster page speed, responsive design, easy to navigate design, readability font, less color combo, a lot unique creative content that separates you from your competitors. using Infographics marketing is a great way to share your site information, study shows that brain consumes image information and retain it better than plain text.

Thinking about how to make your content viral when creating the content. You can create cartoon video to promote your business, you can offer website owner free tools to embed in their pages, you can design your content as a gaming tool, people love the competition mechanics when playing the game. Write useful articles to solve people daily problem so that they would pass along to their loved one.

Above all, the golden rule is to stick to something you are really good when it comes to creating web content.

Your Best Content instant Plagiarism Checker & Proofreader

Flash

Advice:

Perfect, no Flash content has been detected on this page. Flash refers to animation stuff, normally created by Adobe software.

Flash Object HTML Code:

Check Flash Page Example

Iframe

Advice:

Great, there are no Iframes detected on this page. Iframe refers to a small scrollable window (within the page) with content hidden inside that makes it more difficult for search engines to crawl your site.

Iframe HTML Code:

Click For Iframe Example

URL Rewrite

Advice:

Good. Your webpage links look friendly juicy and contain keyword text! You should always write your links with targeted keywords in your business niche to optimized more traffic from search engines. You should also check your internal page links from time to time to spot any broken links.

If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _, you should learn how to rewrite links in a file called ".htaccess" in your server root file.

URL Rewrite Example:

Original Bad Link:

https://www.example.com/seo*%&^links.html
(link has many string symbol like *%&^ that search engines don't understand)

After Rewrite Good Optimized Link:

https://www.example.com/seo-links.html

Underscores in the URLs

Advice:

We have detected underscores _ in your webpage URLs. You should rather use hyphens - to optimize your link SEO, Search engines understand - better than _ underscores.

Bad Example:

https://www.example.com/seo_links.html

Good Example:

https://www.example.com/seo-links.html

If you want to totally rewrite your URL links that with keywords and setup the rules that remove the _, you should learn how to rewrite links in a file called ".htaccess" in your server root file.

In-page links seo report In-page-links tooltips

We found a total of 158 links including 0 link(s) to files

Anchor	Type	Juice
-	External	Passing Juice
Latest Research & Insights	Internal	Passing Juice
Overview	Internal	Passing Juice
Office to Residential Conversions	Internal	Passing Juice
Work & The Workplace	Internal	Passing Juice
Future of Cities	Internal	Passing Juice
Sustainability & Resilience	Internal	Passing Juice
Future of Healthcare	Internal	Passing Juice
Design for Equity	Internal	Passing Juice
Lifestyle Experiences	Internal	Passing Juice
dialogue Blog	Internal	Passing Juice
Design Forecast	Internal	Passing Juice
Climate Action	Internal	Passing Juice
Research Library	Internal	Passing Juice
Workplace Surveys	Internal	Passing Juice
Webinars	Internal	Passing Juice
Podcasts	Internal	Passing Juice
Aviation	Internal	Passing Juice
Brand Design	Internal	Passing Juice
Build to Suit & Headquarters	Internal	Passing Juice
Building Transformation & Adaptive Reuse	Internal	Passing Juice
Cities & Urban Design	Internal	Passing Juice
Climate Action & Sustainability	Internal	Passing Juice
Consumer Goods	Internal	Passing Juice
Critical Facilities	Internal	Passing Juice
Culture & Museums	Internal	Passing Juice
Digital Experience Design	Internal	Passing Juice
Education	Internal	Passing Juice
Energy	Internal	Passing Juice
Entertainment	Internal	Passing Juice
Financial Services	Internal	Passing Juice
Foundations, Associations & Organizations	Internal	Passing Juice
Government & Defense	Internal	Passing Juice
Healthcare	Internal	Passing Juice
Hospitality	Internal	Passing Juice
Industrial & Logistics	Internal	Passing Juice
Media	Internal	Passing Juice
Mixed Use & Retail Centers	Internal	Passing Juice
Mobility & Transportation	Internal	Passing Juice
Office Developers	Internal	Passing Juice
Product Development	Internal	Passing Juice
Professional Services	Internal	Passing Juice
Residential	Internal	Passing Juice
Retail & Consumer Experience	Internal	Passing Juice
Sciences	Internal	Passing Juice
Senior Living	Internal	Passing Juice
Sports	Internal	Passing Juice
Strategy	Internal	Passing Juice
Technology	Internal	Passing Juice
Wellness	Internal	Passing Juice
Featured	Internal	Passing Juice
All	Internal	Passing Juice
By Topic	Internal	Passing Juice
By Office	Internal	Passing Juice
All	Internal	Passing Juice
Global Co-Chairs	Internal	Passing Juice
Co-CEOs	Internal	Passing Juice
Board of Directors	Internal	Passing Juice
By Topic	Internal	Passing Juice
By Office	Internal	Passing Juice
Atlanta	Internal	Passing Juice
Austin	Internal	Passing Juice
Baltimore	Internal	Passing Juice
Boston	Internal	Passing Juice
Charlotte	Internal	Passing Juice
Chicago	Internal	Passing Juice
Columbus	Internal	Passing Juice
Dallas	Internal	Passing Juice
Denver	Internal	Passing Juice
Detroit	Internal	Passing Juice
Houston	Internal	Passing Juice
Kansas City	Internal	Passing Juice
La Crosse	Internal	Passing Juice
Las Vegas	Internal	Passing Juice
Los Angeles	Internal	Passing Juice
Miami	Internal	Passing Juice
Minneapolis	Internal	Passing Juice
Morristown, NJ	Internal	Passing Juice
Nashville	Internal	Passing Juice
New York	Internal	Passing Juice
Newport Beach	Internal	Passing Juice
Oakland	Internal	Passing Juice
Philadelphia	Internal	Passing Juice
Phoenix	Internal	Passing Juice
Portland	Internal	Passing Juice
Raleigh-Durham	Internal	Passing Juice
San Antonio	Internal	Passing Juice
San Diego	Internal	Passing Juice
San Francisco	Internal	Passing Juice
San Jose	Internal	Passing Juice
Seattle	Internal	Passing Juice
Tampa	Internal	Passing Juice
Toronto	Internal	Passing Juice
Vancouver	Internal	Passing Juice
Washington, D.C.	Internal	Passing Juice
Bogotá	Internal	Passing Juice
Mexico City	Internal	Passing Juice
Monterrey	Internal	Passing Juice
San José, Costa Rica	Internal	Passing Juice
Santo Domingo, Dominican Republic	Internal	Passing Juice
Berlin	Internal	Passing Juice
Birmingham	Internal	Passing Juice
London	Internal	Passing Juice
Munich	Internal	Passing Juice
Paris	Internal	Passing Juice
Abu Dhabi	Internal	Passing Juice
Dubai	Internal	Passing Juice
Riyadh	Internal	Passing Juice
Beijing	Internal	Passing Juice
Hong Kong	Internal	Passing Juice
Shanghai	Internal	Passing Juice
Bangalore	Internal	Passing Juice
Bangkok	Internal	Passing Juice
Mumbai	Internal	Passing Juice
Singapore	Internal	Passing Juice
Sydney	Internal	Passing Juice
Tokyo	Internal	Passing Juice
Firm Profile	Internal	Passing Juice
ESG Report	Internal	Passing Juice
Services	Internal	Passing Juice
Sustainability	Internal	Passing Juice
Diversity	Internal	Passing Juice
Community	Internal	Passing Juice
Press Releases	Internal	Passing Juice
In The Media	Internal	Passing Juice
Recognition	Internal	Passing Juice
Careers	Internal	Passing Juice
Contact Us	Internal	Passing Juice
READ MORE	Internal	Passing Juice
10 Workplace Trends for 2025: What’s In and What’s Out?	Internal	Passing Juice
Redefining the Workplace for a New Era of Productivity and Engagement	Internal	Passing Juice
How Your Workplace Can Supercharge Performance	Internal	Passing Juice
How Microsoft Is Building Its First Datacenters With “Superstrong” Hybrid Mass Timber	External	Passing Juice
Data Keeps Us Going: How Data Centers Power Society	Internal	Passing Juice
The Pew Charitable Trusts and Gensler Explore Transforming Office Buildings Into Affordable Co-Living Residential Buildings	External	Passing Juice
How a New Vision for Flexible Co-Living Conversions Can Support Housing Affordability	Internal	Passing Juice
The New York Times Explores the Ongoing Transformation of New York’s Hudson Square Neighborhood	External	Passing Juice
Gensler’s Khoi Hoang on Bringing Clients ‘Behind Closed Doors’ to Experience the Design Process	External	Passing Juice
Building City Identities to Become Destination Brands	Internal	Passing Juice
A Fresh Take on the Corporate Workplace, With Inspiration From 19th Century London	Internal	Passing Juice
The Perpetual Asset: Design for an Evolving Market	Internal	Passing Juice
Uncovering Growth: Wellness Real Estate Across the Market	Internal	Passing Juice
Why Low-Carbon, Healthy Materials Are an Imperative for the Building Industry	Internal	Passing Juice
Gensler Product Sustainability Standards 1.0	Internal	Passing Juice
VIEW LATEST RESEARCH	Internal	Passing Juice
Why Place Branding Matters in Cities	Internal	Passing Juice
The Demand for Branded Residences	Internal	Passing Juice
Evolving Sports Venue Branding	Internal	Passing Juice
Unpacking Experiential Architecture	Internal	Passing Juice
KAYAK	Internal	Passing Juice
Google at St. John’s Terminal	Internal	Passing Juice
Buro Happold	Internal	Passing Juice
SUBSCRIBE	External	Passing Juice
Gensler Fact Sheet	Internal	Passing Juice
Guiding Principles	Internal	Passing Juice
Privacy Statement	Internal	Passing Juice
Cookie Preferences	Internal	Passing Juice
Transparency Statement	Internal	Passing Juice

Advice:

Here are all Internal Links, "Passing Juice" means links are SEO friendly with clean readable text, "Dofollow" means you are allowing external page link embed in your page that passing value.

Use Analyze Internal Links Tool

Use SiteMaps Tool below to generate your SiteMap, then submit to Google Webmaster Tools which will effectively indexing all Internal pages.

Generate SiteMap Tool

Keywords Cloud

office climate share sustainability services san insights research gensler design

Keywords Consistency

Keyword	Content	Title	Keywords	Description	Headings
design	7
research	6
gensler	5
san	5
share	5

Advice:

The Best practice is that you should try to write unique content that allows search engines to index or find your pages. Use Google Adwords Keyword Planner Tool to research most search volume, profitable long tail keywords for your business, write articles for your site with consistent keywords showing in the title, heading, paragraph, and descriptions. The keyword consistency practice will help Google find your page relevancy effectively.

Basic Content Strategy To Your Business!

Check Keywords Density Rate Tool

Use Google Webmaster Tools to understand how visitors find your site?

Use Google Analytics Tool to track your keywords performance?

After setup Google Analytics account, you can login to the admin, configure to send site analytics to your Gmail on a weekly basis.

Use This Tool To Check Your Keywords Ranking Difficult Level?
Use This Backlinks Watch Checker SEO Tool Analyze Your Compeitor's Site & Find Backlink opportunities.

Usability
	Url	Domain : gensleron.com Length : 13 Advice: Domain Usability Advice & Tools: Normally, you should name your domain as short as possible, 6-7 characters（not including .com) is the ideal domain name for your business. You want your visitor to remember your domain name easily when they visit your site so that they can recall it and come back later. Having a long domain name makes it hard for users to remember, causing them to abandon your site. You should also think of a creative domain name in your business niche that people can relate to in their real lives to trigger their memory for better long term branding purposes. Website Speed Test Tool Check Your Site Online Reputation Tool Website AntiVirus Scan Tool Use below Robot tool to generate code, then copy the code to a new file name as "robots.txt", upload file to your hosting server root path, in most cases as "public_html/robots.txt". Generate Robots File Tool robots.txt File Example Here Check your individual page size, suggest each page size no more than 100k, if a page size is too big, it would cost your page loading slow for worse user experience. Check Webpage Size Tool
	Favicon	Advice: Great, your website has a favicon file, favicon is a small image on top of your browser tab that tells search engines what is your site about. ** A favicon file name is "favicon.ico", sized about 50/50 pixels. After generating a favicon file, then upload the file to your hosting server root path, which in most cases is "public_html/favicon.ico". Favicon Image Generator Tool Website Favicon Example:
	Printability	Advice: We could not find a Print-Friendly CSS which means your page does not contains a ready print button by using CSS code that visitors can click to print your page, normally without a CSS code print button in your page is not A bad practice.
	Language	Advice: Good. Your declared language is en. It tells search engines what language you write in your site so that search engines would target your user better who read the same language. Language Tag Example: <html lang="en-US">
	Dublin Core	Advice: This page does not take advantage of Dublin Core (The Dublin Core Metadata Element Set is a vocabulary of fifteen properties for use in resource description). See Dublin Code Examples Below: <metadata xmlns:xsi="https://www.w3.org/2001/XMLSchema-instance"> <meta name="DC.title" content=" Your Website Title " /> <meta name="DC.Creator" content=" Author Name " /> <meta name="DC.subject" content=" Your Website Subject " /> <meta name="DC.description" content=" Your Website Description" /> <meta name="DC.publisher" content=" Your Company Name " /> <meta name="DC.date" content=" 2014-12-01 " /> <meta name="DC.type" content=" Text " /> <meta name="DC.language" content=" en-US " /> </metadata> Dublin Core Generator

Doctype

HTML 5

$The robots.txt file is very important to tell search engines certain rules and allow them to understand your site behaviors immediately. You can set up your own rules to tell search engines to index your site completely or block certain files. <br><br> You can find the robots.txt file in this file path yoursite.com/robots.txt, If you can\'t find the file on your site or see the message of Error 404 - Not Found, then you need to create one by using the robots file generator tool here.$

Yoursite.com/Robots.txt

Gensler | Creating a Better World Through the Power of Design

A New Book by Gensler’s Global Co-Chairs Explores How Design
Has the Power to Address the World’s Most Pressing Challenges

A group of people sitting in a room with a projector screen.

Blog

10 Workplace Trends for 2025: What’s In and What’s Out?

The workplace is evolving beyond a collection of experiences and becoming a space designed to foster intentional transformations.

A group of people in a room with tables and chairs.

Blog

How Immersive Food and Beverage Experiences Are Redefining Hospitality

Food and beverage spaces have unique potential as experiential destinations that authentically convene community in a way that is familiar, universal, and transformative.

Blog

The Urgent Need for Adaptation and Resilience Being Addressed at COP 16 and COP 29

International conventions such as COP 29 and COP 16 underscore the need for global accord to address challenges ranging from biodiversity preservation to climate financing.

Blog

The Powerful Influence of Experience Design in Transforming Retail

The intersection of retail and experience design yields curated atmospheres that foster community connection and strengthen brand loyalty.

A group of people standing around a table.

Blog

Redefining the Workplace for a New Era of Productivity and Engagement

This new era of work is not about obligation but about crafting a compelling experience that draws people in and encourages them to grow personally and professionally.

Gensler Atlanta’s Breezy Adiano and Mary Johnson

Video

Inside Gensler Atlanta’s New Office Where Creativity Plays and Local Culture Thrives

Gensler Atlanta’s Breezy Adiano and Mary Johnson tour their redesigned office. With the unique mission of designing for designers, the goal was to create a space that “felt authentically us — more approachable and more human” while also celebrating the vibrant culture of the city.

Blog

How Your Workplace Can Supercharge Performance

What workplaces can learn from the gym and the football pitch about creating environments that inspire workers to stretch, develop, and achieve.

Microsoft mass timber datacenter rendering. Credit: Microsoft

In The Media

How Microsoft Is Building Its First Datacenters With “Superstrong” Hybrid Mass Timber

Designed by Gensler and Thornton Tomasetti, Microsoft’s two Virginia datacenters will significantly reduce their embodied carbon footprint by 35% compared to conventional steel construction.

Microsoft

Blog

Data Keeps Us Going: How Data Centers Power Society

In today’s digital age, data, and data centers, have become as essential a utility as electricity or water.

In The Media

The Pew Charitable Trusts and Gensler Explore Transforming Office Buildings Into Affordable Co-Living Residential Buildings

Forbes spotlighted the feasibility study and shared rendered floor plans of the dorm-style units, which “could be profitable for a developer at a rent of $815 per month on average.”

Forbes

Blog

How Communities Can Benefit From Mixed-Use Data Center Integration

As suburban communities restrict new data centers, innovative master planning development is challenged with integrating critical facilities into mixed-use settings.

A group of people standing outside a building.

In The Media

The New York Times Explores the Ongoing Transformation of New York’s Hudson Square Neighborhood

Gensler Managing Director Amanda Carroll detailed the firm’s work on Disney’s new headquarters and Google’s new home at St. John’s Terminal in Hudson Square, noting the benefits of ample access to outdoor spaces.

The New York Times

WEBINAR

Building City Identities to Become Destination Brands

Gensler’s Global Brand Design leaders delve into a conversation with community leaders about strategies cities can use to transform their identities into vibrant destination brands.

Blog

Uncovering Growth: Wellness Real Estate Across the Market

An increased emphasis on physical, emotional, and social health has had a significant impact on the goods, services, and spaces that support peoples’ overall well-being.

A view of a city from a high rise building.

Blog

4 Powerful Approaches for Putting Climate Goals to Action

We’ve identified four approaches that put organizations on a credible path to achieving climate goals.

Blog

Why Low-Carbon, Healthy Materials Are an Imperative for the Building Industry

Gensler’s updated Product Sustainability Standards aim to reduce the environmental impact of the building material supply chain, while driving industry change.

Insight

Gensler Product Sustainability Standards 1.0

Gensler has made a commitment to reduce the carbon emissions on our projects by 2030. A critical step in that process is setting sustainability standards for the products that we specify every day on behalf of our clients.

VIEW LATEST RESEARCH

VIEW DIALOGUE BLOG

We are creating a better world through the power of design.

Gensler is a global architecture, design, and planning firm with 57 locations across Asia, Europe, Australia, the Middle East, and the Americas. Every day we impact millions of people’s lives with the spaces we create, which is why people are at the center of everything we do. Designing for the human experience is what allows us to tackle the toughest challenges facing cities and shape a more resilient and equitable future for everyone.

Learn more about Gensler

SPOTLIGHT

Why Brand Matters for Urban Design

Branded experiences are impacting design across our cities, retail spaces, sports venues, the workplace, residences, and more.

Art on The Mart, Building Light, Chicago, Illinois

FEATURED PROJECTS

KAYAK

Berlin, Germany

KAYAK partnered with Gensler on the travel-inspired design of its new office at Warschauer Straße in Berlin.

Google at St. John’s Terminal

New York, New York

St. John’s Terminal is a sustainable 12-story workplace designed as Google’s Global Business Organization headquarters located in Hudson Square in New York.

Buro Happold

Shoreditch, London, United Kingdom

Buro Happold’s London headquarters in Shoreditch is a ‘Home for Big Ideas’ that pushes the boundaries of sustainability, experimentation, and inclusive design.

Want more of Gensler’s design insights? Sign up for our dialogue Now newsletters to get regular updates sent directly to your inbox.

Design Your Career With Us

We grow our firm by growing our people — if you are a recent graduate or a seasoned designer who believes in the power of design, we invite you to search for opportunities and explore how you can reimagine the future with us.

JOIN OUR TEAM

We have a unique obligation and opportunity to take action against the climate crisis.

Our goal is to be the example for a more diverse and inclusive world.

We are led by a set of guiding principles and people-first values.

Download Our ESG Report

Check robots.txt file generator tool here ;

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Yoursite.com/sitemap.xml

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Encoding

Advice:

Perfect. Your declared document charset is UTF-8. This setting is crucial to display other languages on your site. "UTF8" is the Unicode setting for multiple language displays.

Document Encoding Example:

Check Document DOCTYPE & Encoding In HTML5 Code Structure

W3C Validity

Errors : 0
Warnings : 0

Advice:

W3C is a standard open source tool that checks your entire website and evaluates its errors with W3C open standards to quickly identify those portions of your website that need your attention. We suggest that you prioritize what is important to fix if you find that your pages have many code structure issues. You will also find out that in most cases, your pages will be OK if you don’t fix the suggested issues.

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Email Privacy

Advice:

Great no email address has been found in plain text!

Email HTML Code Example:

<body> <a href="mailto: Your-Email-Address-Here" target="_top">Contact US</a> </body>

Standard Email Example

Use Encoding Email Tool

Deprecated HTML

Advice:

Great! We haven't found deprecated (old) HTML tags in your HTML. It is recommended that you remove or replace with most updated 2015 HTML5 tags.

USE W3C Validation Tool To Find Deprecated HTML Tags

Speed Tips seo report Speed Tips tooltips

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If you are looking for a high performance managed Wordpress hosting plan, then get it here.

	Nested Tables Advice: Excellent, your webpage HTML doesn't use Nested tables. It blocks search engines from indexing your site content and slow the page loading speed. Nested Table Example:
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	External CSS Files Advice: Too bad, your website has too many CSS files (more than 4), you should combine your css files together or minimize your css file size for faster page loading speed. Click Here For Minimize CSS File Tool
	External JS Files Advice: Good, your website has only a few JavaScript files which are good for the page loading speed that benefits from easy search engines indexing. Click Here For Minimize JavaScript File Tool Look, if you want to give your visitors a user-friendly experience, you have to speed up your page loading speed, the longer your page wait time, the more chances your site visitors would leave. Therefore most search engines also value a site that has faster loading speed more than those that doesn't. You should use following tools to find out what is your page first second server connection time, the individual page loading speed? Use Google’s Speed Test Tool to see your page’s speed test score, and use the Gtmetrix.com page speed tool to learn the details about what caused your page speed to be slow and study the time line table to find the most buffer time area that you should fix. Check Your Page First Second Buffer Time Average Pages Loading Speed Test Check Your speed test Score On Google Gtmetrix Comprehensive page speed Analysis How to cache your site HTML content for faster loading speed? Check how to use "public_html/YourSite.com/.htaccess"file syntax to cache your site HTML content for faster loading speed. htaccess Generator tool How to use htaccess cache control?

Mobile Optimization

Advice:

Apple Icons are the Mobile Icons used in the iPhone series. It has a great flat, minimalistic UI design concept for a better user experience. Without the Apple Icon, your page performance in Search Engines results will not be affected.

Meta Viewport Tag Example:

Google mobile-friendly Test

Go To Above Flash Section For More information

Track Your APP Keywords Ranking Now!

MetricBuzz.com site APP Top Keywords Ranking report

Google AMP(Accelerated Mobile Pages) is an all new 2016 HTML5 web technology that will boost your Mobile Pages loading speed instantly and increase your mobile user experience.

Learn How To Use The Google AMP HTML5 Markup Now!

	Apple Icon
	Meta Viewport Tag
	Flash content

Analytic Tools
Use Google Analytics Tools Use Google Analytics Tool to track your site users analytics After setup Google Analytics account, you can login to the admin, configure to send site analytics to your Gmail on a weekly basis.

Marketing
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Facebook Marketing Advice You might want to manually find targeted audience, make comments to your business related Facebook group, engage conversations with whoever might interested in your business, but all those activities take effort and time. Guess what? There is a better way to do it, introducing "Facebook Ads For Business". If you want to drive traffic or sales to your website without spending too much time on it, Facebook for business Ads campaign is a great way to help you market your business online. You can drive online sales to your website, increase your local sales to your business, your visitor traffic remarketing Ads or raise your brand awareness and etc. Here is the step by step guide taking "Facebook boost post traffic Ad" as an example: Build your business a "Facebook page for business" first, then post some of your business great information as a post on your Facebook page. Setup a Facebook Post Ad to reach your business targeted visitors, the Ad price is pretty affordable, you can start out as low as $5 budget daily to run your Ad campaign. Choose Your Ad Audience references, like ages, unisex, preferences, define your business related keywords to targeted your audience for better marketing results. Track your visitor actions on your website with state of art simple Facebook report which allows you to understand your marketing results effectively. Learn more of how Facebook Ads works?
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Site Ranking Stats
Check Google PageRank & Alexa Ranking SignUp Google Webmaster Tools to track your backlinks performance. Global-Ranking: Check your site ranking with Alexa.com
Check Your Domain & Page Authority－100 points Check Your Page Authority Points Here Your Competitor Backlink Checker SEO Tool
Your Site Value Estimate Tool Check your site worth, page authority score and other site ranking stats tool.
Check Your Site Daily Unique Visitors & Daily Page Views Daily Unique Visitors 2 Daily Page Views 11
Check Your Site Google Page Speed Score? Google Page Speed Score Is 0 Check Your speed test Score On Google
Check Your Site Google, Bing, Yahoo Indexed Pages? Setup Google Webmaster tool to check your exact indexed pages Your Site Bing Indexed Pages Are 0 Your Site Yahoo Indexed Pages Are 0

Local Business Listing Tool

local business listings

Enter a "Business Name" and the "ZIP code" OR "Full Address" for a precise result, then press "Check" button. The tool will check major local business listings and social media sites for available MAP citations with easy submissions to help your business attract more local customers exposure online.

The tool also retrieves business server "Whois Lookup" information!

Check your site keywords ranking postions on Google

Check Google, Bing, Yahoo keywords ranking positions more than a hundred results for your page, the SERP Checker Tool is also available for different countries. SERP: Means"Search Engine Rank Position"

Enter Domain Name Only

Enter Keywords, Each on a seperate line.

Google Yahoo Bing

how many pages deep to search?

Choose Different Countries

https://www.google.

Check your business keyword ranking difficulty level?

Be smart, competitive keywords are hard to rank, let's find an easier one.

We suggest you pick a LOW competition keyword if you run a small business site. 3-word phrases like "keyword difficulty tool" example are good choice to pick a less competitive niche.

Enter A Keyword Below

Google.
Bing

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Check Spam or Blocklist?

Check Website Security?

Fetching https Header Response

HTTP/1.1 301 Moved Permanently
Date: Mon, 25 Nov 2024 15:08:59 GMT
Content-Type: text/html
Content-Length: 167
Connection: keep-alive
Cache-Control: max-age=3600
Expires: Mon, 25 Nov 2024 16:08:59 GMT
Location: https://www.gensler.com
X-Content-Type-Options: nosniff
Server: cloudflare
CF-RAY: 8e828eaa0a642eb1-LAX
alt-svc: h3=":443"; ma=86400

HTTP/1.1 200 OK
Connection: keep-alive
Content-Length: 233501
Server: Apache
Cache-Control: no-cache, no-store, must-revalidate
Expires: Mon, 25 Nov 2024 14:19:56 +0000
Content-Security-Policy: default-src * data: blob: 'unsafe-inline' 'unsafe-eval'
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
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Referrer-Policy: strict-origin-when-cross-origin
Content-Type: text/html; charset=utf-8
Via: 1.1 varnish, 1.1 varnish
Strict-Transport-Security: max-age=31536000; includeSubDomains
Accept-Ranges: bytes
Date: Mon, 25 Nov 2024 15:08:59 GMT
Age: 2944
X-Served-By: cache-dfw-ktki8620059-DFW, cache-hhr-khhr2060023-HHR
X-Cache: HIT, HIT
X-Cache-Hits: 15, 1
X-Timer: S1732547340.886321,VS0,VE1
Vary: Accept-Encoding
alt-svc: h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400

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