In 1985, the Iowa Legislature adopted Main Street America’s Main Street Approach model, establishing Main Street Iowa (MSI) as a program of the Iowa Economic Development Authority. Today, MSI is recognized as one of the most successful state Main Street programs in the nation. Main Street Iowa effectively helps Iowa communities use their historic downtowns and neighborhoods as a vehicle for economic development. What sets Main Street America™ apart is the powerful network: the unique combination of grassroots dedication to comprehensively improving quality of life at the local level, integral support and expertise provided by the state Coordinating Program, and leadership and direction from Main Street America as a national partner. Main Street America is also a special mark of distinction. It is a seal, recognizing that participating programs, organizations, and communities are part of a national movement with a proven track record for celebrating community character, preserving local history, and generating impressive economic returns. Some highlights and characteristics of the Main Street Iowa program since its inception:
- $2.8 billion invested in buildings in Main Street buildings
- Catalyzed over 5,571 new and expanded businesses generating 16,940 new jobs.
- Iowa’s Main Streets are the economic hub of their regions.
- Main Street and downtown revitalization programs work.
- Main Streets provide alternative housing stock and residential climate that serves and attracts a vital mix of residents.
- Main Streets are economically resilient.
- Housing brings vibrancy to a downtown. Iowa’s residential programs have helped restore residential building stock across the state.
- Main Streets reflect the identify and legacy of their cities and provide a space for community connection for all.