What is Inbound Marketing?

Attracting people to your site and converting them into customers/leads.

Creating social media campaigns to gain followers.

The marketing method involving bringing traffic from search engines to your site via various methods.

Sending out email flyers to random people asking them to visit your site.

Correct!

Wrong!

How do I attract customers?

By providing quality, relevant content which is interesting to read.

With the help of advertisement networks.

Using social medias to share your site content.

Buying traffic from third parties.

Correct!

Wrong!

What is meant by a 'Lead'?

If a person visits your site by seeing your Ads, it is a lead.

If a person shares and like your social media page, it is a lead

If a person opens your site, reads the content and says it is interesting, it is a lead.

If a visitor takes an interest in what you are offering and does an action you tell them to, then it's a Lead.

Correct!

Wrong!

What is Outbound Marketing?

Finding people who possibly have an interest in your content and promoting it.

Targeting and promoting content to a large number of random people in traditional marketing methods.

Sending visitors from your site to another site.

Contacting each individual user to promote your content.

Correct!

Wrong!

Why is Inbound Marketing a better strategy?

Inbound Marketing is highly targeted and provides better on-going results.

Outbound marketing is costly.

Inbound Marketing is easy to do.

Inbound Marketing methods guarantee 100% conversion.

Correct!

Wrong!

Which of the following is an Inbound Marketing strategy?

Radio advertisements.

TV advertisements.

Doing SEO to gain visitors to your site for the keywords you have targeted.

Sending out emails to a list purchased from the third party.

Correct!

Wrong!

What is the first step in Inbound Marketing?

Create social media campaign to find users.

Finding out what the customers want and create content to meet their requirements.

Creating content first and then finding potential customers.

Sending out emails to a random email list, saying you are going to publish new content.

Correct!

Wrong!

To convert a visitor into a customer/lead, I should

Create compelling content which the user find to be fascinating, thus making them follow your site.

Force them to join your email list as soon as they open your site.

Make them follow your social media profiles to provide them more updates in future.

Ask them to comment on your posts.

Correct!

Wrong!

What is a call-to-action button?

A button that allows the visitor to call you.

A button provided on the site to contact the site owner.

A button provided in the post which encourages the visitor to take an action.

Something that will convert every visitor into a lead.

Correct!

Wrong!

Once a visitor becomes a customer, I should

Forget about that customer and move on to the next one.

Spam their inbox with all the marketing emails you can get in the hope that they might buy anything.

Sell that customer information to a third party for money.

Keep sending them relevant content in which they are potentially interested in.

Correct!

Wrong!

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