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Google Rankings Checklist

Google site ranking factors

Understand how Google rankings work checklist guide?


Google uses many ranking factors which have been distributed into 4 main categories which help in the site ranking:


1. Google Rankings – On Page Factors:  The way your page is enhanced has the most significant impact on its rankings

2. Google Rankings – Off Page Factors:  While positioning your pages, Google takes a look at variables outside of your site also.

3. Google Rankings – Site Factors:  There are sure site wide elements that can influence your ranking position that seeks visibility too.

4. Google Rankings – Domain Authority Factors:  your domain authority score can influence your rankings too.

These four factors are further distributed into many subdivisions which are below with their categories:


Section I – Google Rankings – On Page Factors:

On Page Factors is subdivided into Positive on page factors and Negative on page factors which play an important role in Google Rankings for all the web pages.

Note: Positive On Page factors For Excellent site ranking?

Positive on Page factors are those which assist you in making rank improved. Broadly, positive on-page ranking components identify with building up the topic of content, availability across over different situations, and a positive client experience.


1. Keywords Earlier in URL


The sequences in which keywords show up in a URL make sense. It’s been estimated that keywords showing before in a URL have more weight. At least, it’s been affirmed by Matt Cutts(Head of Google’s Webspam team) that “about five after” words, the immensity of a keyword diminishes.

Keywords that show up in the page URL are very important for site ranking, far of the domain names can help in building up the significance of a bit of content for a specific searching inquiry. Consistent losses are evidently accomplished as URLs get to be longer or as keywords are utilized more than one time.


2. Keyword in Title Tag and Keyword Density of Page:

Title tags characterize the title of a page on your webpages and eventually show up in both the SERP(search engine rank position) and as clips for communal sharing. It must be no more than 61-69 characters, conditional upon the characters. Similarly as with URL, keywords closer to the starting are broadly guessed to have more loads.

The rate of which a keyword shows up in content, Performing SEOs once shaped all content so that individual keyword seemed 5.4%-5.9% of the time. In start to mid-2000 words, this was exceptionally viable. Google has subsequent to enhanced with different sorts of contents examination that those strategies are barely pertinent in 2015.

Also, Keyword Density, albeit referenced in Google Patents, is in all only a rearranged idea inside Term Frequency-Inverse Document Frequency.


3. Role of Images

Images play an important role in setting up the Google rankings of your website. You can add images of high-quality graphics to attract the people. The main thing which is done with images is that the content is displayed in a way that it shows some screenshots and some proof to the content you have written.

– Use smaller size image for faster loading speed

– Use ALT tag in the image for search engines

– Your images should look clear to human eyes

Use Image Optimizer Tool:


4. Key Phrase in Heading Tag H1, H2:

Keywords in Heading tags have solid weight in deciding the significant topic of a page. An H1 tag conveys the most weight; H2 has less, and so on. This tag moreover enhances availability for screen clean and clear, spellbinding headings decrease reflect rates as indicated by different studies.

5. Keywords in Close Immediacy

Keywords in italic, bold, underline, or bigger text styles have more weight in deciding the significant topic of a page but lesser weight than words showing up in a heading which is very important for site ranking. This is affirmed by Matt Cutts, many SEOs that say: “matches in content that is of bigger textual style or bolded or emphasized might be weighted more than matches in ordinary content.”

6. Words with Noticeable Formatting

The immediacy of words to each other proposed affiliation are important for Google Rankings. To anybody that is ever wielded the English dialect, this won’t come as an amazement. One section about your SEO work in Chicago will in this manner accomplish more to rank for “Chicago SEO” than two passages, with one about SEO and one about Chicago.

7. ALT Text Keyword

The ALT quality of an image is used to portray that picture to search engines and who have no ability to present the image. This builds up significance, particularly for Image Search, while likewise enhancing accessibility for the betterment of site ranking.


8. Accurate Search Phrase Match

Despite the fact that Google might return indexed lists that contain just part of a search query as it shows up on your page, a patent expresses that a higher Information Retrieval score is given for an accurate match. Particularly, it is expressing that “a document coordinating all the terms of the search queries might get a higher score than a document coordinating one of the conditions”.

It’s built up by a Google patent that when a page contains a precise match of a search query on the page, it essentially perceived to that query significance, dubbed the Information Retrieval score.

Simultaneously, they affirm that you might at the present rank for certain search queries when a page contains a search keyword not precisely as it was gone into Google. This is further confirmed by simply doing a great deal of searching in Google.


9. Keywords Higher on Page and Keyword Stemming

There’s a characteristic trend in how we compose English, prior is normally more imperative. This applies to sentences, passages, pages, HTML labels. Google appears to apply this all over also, with content that seems prior and all the more obviously being given more weight. This is, no less than an element of the Page Layout also, which gives a lot of fondness to what shows up over the fold on your site.

Keyword stemming is the act of taking the root or “stem” of a word and finding different words that share that stem i.e. ‘stem-ming‘. Escaping this, like for the purpose of a keyword thickness score, results in deprived intelligibility and has a negative effect. This was presented in 2003 with the Florida upgrade activity.


10. Keyword in Domain Name

A ranking reward is credited when a keyword or phrase exists inside of a domain. The weight offered is by all accounts less huge than when the domain name precisely matches that of a specific SEO inquiry, however, more noteworthy than when a keyword seems later in the URL.

Furthermore, alluded to as an EMD(Exact Match Domain), A proficient ranking reward is credited when a keyword exactly matches a domain and a search query meets Google’s meaning of a “commercial inquiry”. This was composed with the goal that brands would rank for their own particular names, however, was every now and again misused and therefore, made less effective in different circumstances.


11. Research Low Competition Keyword Phrases


In my many years of doing keyword ranking experience, if you are using Medium or High competition keywords to rank on Google, it is hard to work on startup or small sites, so you should instead doing keyword research on Low Competition Level Keyword Phrases with fair amount of search volume to help your rank on better positions when your domain is in less authority score.

Use ‘Google Keyword Tool’ to do the research work.

Check your keyword ranking position tool: 


12. Old Domain

Old Domain is a bit confounding subsequent to a brand new domain name might likewise get a transitory help. Older seasoned domains are given somewhat more trust, which Matt Cutts accentuates is really minor (while in the process, recognizing exists). Hypothetically, this might be remunerating sites that have had an opportunity to substantiate themselves not a piece of fleeting dark cap projects.


13. New Domain looks not valuable

The new domains might get an impermanent help in rankings. In a patent talking about systems for deciding new content, it’s expressed, “the date that a domain with which a report is enrolled might be utilized as a sign of the initiation date of the document.” That said, the effect this really has on one’s rankings is, as per Matt Cutts, generally small.


14. Hyphen-Separated URL Words

The perfect strategy for splitting keywords in a URL is to utilize a hyphen. Underscores can work, however, are not as consistent, as they can be mistaken for programming variables. Pounding words mutually in a URL is liable to make words not be seen as particular keywords, accordingly keeping any Keyword in URL reward. Beside these situations, simply utilizing a hyphen won’t make a site rank higher.

An SEO hypothesis showed itself in the mid-2000s called the 1st and 3rd rule. It has been noticed that our dialect – sentences, titles, sections, even whole site pages, are for the most part utilized as a part of the request of significance.


15. Long Domain Registration Term

Google specifically states in this patent longer space enrollment terms forecast the authenticity of an area. Hypothetically, those that take part in web spam comprehend that it’s a short-term, high volume round of blaze/rinse/rehash and don’t buy domains for more than they require.


16. Use of HTTPS (Secure Sockets Layer)


HTTPs (Secure Sockets Layer) were formally declared as another positive ranking variable in 2014, in spite of whether the website processed client input. Mr. Gary made light of the significance of Secure Sockets Layer in 2015, calling it a tiebreaker. Even though, for an also in light of the numeric scoring of billions of website pages, found that tiebreakers all the time have the greater part of the effect on aggressive search queries.


17. Fresh Content


Fresh content refers to search queries that would profit by more fresh content. Site ranking highly depends upon the amount of fresh content used in it. This does not have any significant bearing to each question, but rather it applies to a lot, particularly those that are enlightening in nature.

These SEO advantages are only one more reason that brand distributors have a tendency to be extremely fruitful.

Check duplicate content tool:


18. Domain site Wide Fresh Content

Against fresh content, there is an unsubstantiated theory that Domain-wide execution is enhanced by keeping up fresh content. Theoretically, this implies general the asset that Google is suggesting is not so much “stale” but rather more precise/applicable, particularly if at least some noteworthy bit of the data has been justified regardless of a little upkeep.

19. Old Content

For a few queries, older contents might be better than more up to date ones. It goes ahead to depict a situation where an output set might be re-positioned by the average age of document in the recovered results before being shown. For all, we have heard regarding Query Deserves Freshness (QDF), which serves news-like content in various circumstances, some kind of “Query Deserves Oldness”.


20. Grammar and Spelling check


You should always check your grammar and spellings when creating new content to improve your user experience and allow search engines to index your keywords correctly.

Use to get the job done

Spell Check Tool

Google rankings tweet



21. Importance of Meta Keywords

Some of the SEOs claim that the Meta Keywords tag never mattered for SEO. The idea that Google positions Meta Keywords in 2015 is additionally a myth. Both of these realities were affirmed the same path by putting a zero competition, made up the word in a meta Keywords tag, getting that page into the list, then seeking that word. Keep in mind, however, that Google is not by any means the only web index, and could hypothetically record incalculable other dynamic webs that profit by this tag.

22. High Keyword Density

Keyword stuffing penalty emerges during abuse once to a great degree powerful strategy. Carving Keyword Density to a high level.

23. Keyword Dilution

The Dilution factor shows itself from the trick. If a high Keyword Density or Term Frequency-Inverse Document Frequency is positive, eventually, an aggregate absence of recurrence and density will diminish the importance.

24. Keyword-Dense Title Tag

For Dense title tag, it is a must that a perfect title tag should be under 70 characters ideally still give enough esteem to work as a decent pursuit advertisement in Google’s outcomes. At absolute least, there is no advantage in utilizing the same keyword five times in the same tag.

25. Heading Tags

Heading H1, H2 and so on can add extra weight to specific words. Those endeavoring to neglect this positive ranking fact will find that they can’t just cram the greatest number of keywords as they can into these tags, regardless of the possibility that the tags themselves develop to be no lengthy than common.

26. URL Keyword Repetition

The quality included from keyword redundancy in a URL gives off an impression of being fundamentally nothing. This can be checked essentially by putting a word in a URL five times rather than just once.

27. Exceedingly Long URLs

After around five words, the extra value behind words in a URL decreases. It’s guessed and really replicable that this happens in Google Rankings too, albeit directly unverified.

28. Keyword-Dense ALT Tags

ALT Tags keyword stuffing has been extensively misused. A couple of enlightening words are fine and really perfect, however accomplishing more than this can welcome penalties.

29. List-style Writing

Matt Cutts has recommended that any style of composing that just lists a lot of keywords could likewise fit the depiction keyword stuffing for your site ranking. I.e. listing much an excess of things, words, wordings, thoughts, ideas, concepts, key phrases, and so forth.

30. JavaScript-Hidden Content

Even though Google suggests against placing content in JavaScript as it is indistinguishable via web crawlers or search engines, that doesn’t imply that Google does not crawl JavaScript.

31. CSS-Hidden Content

First and most well-documented on-page SEO penalties deliberately concealing content or links from clients, particularly for the sole purpose of stacking the page up with keywords that are only for Google, can welcome frightful penalties.


32. Copyright Violation


Copyright Violation can lead to a harsh penalty for your Google rankings. The users can report possible infringement for manual action to be taken against.


33. Overuse Bold, Italic

If you use additional weight for bold, italic keywords, this may fit Google’s frequent blanket description of the spammy activity.



Section II – Google Rankings – Off Page Factors:

While ranking or positioning your pages, Google rankings depend on the elements outside of your website too.

Here are a portion of some key ones:


34. Linking domain backlinks


The quantity of external domains as a backlink source linking to your domain is a standout amongst the most imperative ranking factor. There may be various links from a domain to your website; their number is a ranking component as well.

Check Your Site Backlinks Report:


35. Linking external Page links

In any case, it is still better to have a greater number of external links from individual domains for your site ranking instead from an individual domain.

36. Page Rank(PR) of Linking Page

All pages are not equivalent. The links on pages with higher PR will be a greater fact than those on low PR pages. In this manner, you should struggle to construct links from high PR pages.


37. Link relevancy


A few SEOs consider that links from pages linked to your pages topic hold more relevancies for search engines.


38. Authority Backlinks

authority backlinks

Similar to a page PR, the right of a domain might be a positioning factor as well. Hence, a link from low PR page on a high PR site will be worth progressively that from a lower PR one.


39. Links from homepage

Some of the SEOs think that links from a home page of a linking domain keep more potency than those on one of its pages.


40. Do-Follow VS No-Follow links

Good Backlinks

Google Rankings authoritatively expressed that they don’t tally No-Follow links. Along these lines the quantity of your Do-Follow links ought to affect your rankings as well.

For Examples:

1) Most social media sites & Forums offer No-Follow links which don’t help your site ranking but indeed bring traffic

2) Most individual bloggers and webmaster sites offer Do-Follow links which will help your site ranking


41. Link types and Contextual Links

It is noticed that too many links of one type may be a spam sign and impact your rankings harmfully. The links within the content of the page are significant than links in a sidebar. So, for the better site ranking try to follow the given instructions.

42. Link Anchor text

Anchor text of a link is used for strong ranking factor. Nowadays it may be used as a web spam indicator, negatively impacting your rankings.



Section III – Google Rankings – Site Factors:

There is assured website wide facts that can influence your site ranking for top priority Google rankings search visibility too.

Use Variety of SEO Tools here!

Some of them are as following:


43. Domain Authority

It’s tough not to feel that the websites Google trusts ought to High Google rankings. The thing is how would you build that domain authority? Obviously, building the trust components of your domain will positively pay off.

Check your domain authority score?


44. Sitemap file

A sitemap assists S.E to record all pages on your website. It is the least difficult and best approach to tell Google what pages your site incorporates.


45. Server Location

hosting servers

A server’s position helps to enhance Google rankings for that specific region.


46. Google Rankings Tools integration

Having your website checked at Google Webmaster Tools is to help with your websites indexing. Regardless of the possibility that this is not the situation, the tool gives significant information you can use to better advance your site.


47. Mobile Optimized Site for site ranking

mobile web design

Lastly, it would be no shock then that having a mobile optimized site would affect rankings in some way.


48. Site Loading Speed

page speed


Your site loading speed matters on Google ranking search results, so try to improve your pages loading speed to increase your site overall rankings.

Use Google Speed tool to test:



Section IV – Google Rankings – Domain Factors:

At last, your domain can have an effect on your rankings also. A percentage of the domain signs aren’t as solid as they used to be, there are a couple of things worth paying consideration on.


49. Domain registration & Domain history


Google believes domains registered for longer than a year as more reliable.
You might not be the first individual who has registered domain. Furthermore, if your domain has been penalized previously, its history may influence its present rankings.

Use Live Domain Search Tool: 


50. Country Top Level Domains

While you attempt to focus on a particular market, it is commonly said that having a domain with a country particular Top Level Domains (.pl, or .ie) will assist to accomplish better rankings for that area!

Google rankings tweet


So, these above 50 points mentioned steps are very important for you as you are looking to get top-notch Google rankings for your website or blog. The site ranking factors mentioned above will surely help everyone to reach a high level to know about the Google rankings factor.




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